In a competitive environment, multi-channel is a highly beneficial sales strategy to increase profit at a lower cost. According to an eMarketer report, "Consumers expect a multichannel retailer's store, website and catalog to act as a single unified operation. They should have a satisfying shopping experience regardless of which channel they visit".
Our solutions are designed and developed on the basic principles of total separation of content, functionality and user interface, easy integration to third party systems and a high level of standardization for easy and low-cost maintenance. This will provide you with better transparency of sales, transactions and distribution across all channels.
Why Multi-channel sales?
It is an effective marketing strategy to support your online marketing drive and helps to reach prospects through various online channels. Your visibility will be enhanced by approaching customers through different channels, which also improves your credibility and trustworthiness with the target audience.
Take full advantage of multi-channel sales with the help of an online store, an interactive online catalog and product feed submissions. These solutions enhance your visibility online via direct online sales, search engines and product catalogs.
Tools supporting this sales strategy
Effective content management is vital when using multiple channels in your sales strategy. All content and promotions should be controlled from a centralized system.
EC Solutions are integrated with either Google analytics or a dedicated statistics tool to explore revenue data and customer buying trends. It allows you to compare the performance of all your marketing efforts from emails, to PPC, to offline campaigns.